Serana Hart is a registered data protection user. We will only use the information that we collect from you in accordance with the Data Protection Act 1998. For information about your rights under UK data protection laws, please see the website of the UK Data Protection Commissioner.

We are committed to protecting your privacy.  This statement sets out:

  • Which personal information we collect from you
  • How we use it
  • To whom we can disclose it
  • How we protect it
  • How you can access it and rectify it

Which personal information we collect from you

When you register with us or place an order with us, we collect and store the following basic information:

  • Your name
  • Contact details e.g. address, telephone number, email address
  • Order details
  • Username and password
  • Payment information including credit/debit card number and details

You may provide us with additional information when you communicate with us by telephone, email, post and by using this site for example if you store a list of favourites or complete a questionnaire.

We may obtain information about you from other sources including credit and/or credit card information from credit bureaus. 

How we use your personal information

We use this information to fulfil our agreement with you, for example:

  • To register you with our website and to administer our website services
  • To process your order
  • For assessment and analysis to enable us to develop and improve our services
  • To administer any prize draws or competitions you may enter


A Cookie is a piece of data which a website can send to your browser, and which may then be stored on your computer. Cookies allow us to track and target the interests of our users to enhance their experience of our site. You may wish to adjust your browser so that your computer does not accept cookies, but we would recommend that you leave them turned on, to allow you to take advantage of the most useful features of our site.

To whom we can disclose your personal information

We will only disclose your personal information to third parties for the purposes set out in paragraph 2 above. These include our employees and agents who administer any accounts, products and services provided to you by us, as well as third parties for credit card processing and delivery of your orders. 

In order to protect both you and us from fraud and theft, we may pass on information that we obtain from making identity checks and other information in our customer records, (including how you conduct your account) to other retailers and other organisations (including law enforcement agencies) involved in fraud prevention and detection, to use in the same way.

We may disclose your personal information to anyone in the context of a sale or merger of all or part of our business, to anyone to whom we transfer our rights and duties under our agreement with you, or when we have a duty to do so by law. 

If we intend to transfer your information outside the European Economic Area we will also obtain your consent first. 

How do we protect your personal information

All of your personal details are encrypted to help keep them secure.  We only accept orders using Secure Socket Layout (SSL).  This technology prevents you from inadvertently revealing personal information using an insecure connection.  Our site supports 128 bit encryption to keep your details as safe as possible at all times.  We will reveal only the last five digits of your credit card number when confirming an order and we ask you for your card billing address as an additional security check.

No credit or debit details are stored once your order has been processed.  This is why you need to enter your card details each time you make an order.

We also maintain physical and procedural safeguards in connection with the collection, storage and disclosure of personal information.  This includes ensuring that only employees who need the information to perform a specific job (like billing clerk or customer service representative) are granted access to personally identifiable information.  All employees are trained and regularly up-dated on our security and privacy practices.

How can you access and rectify your personal information

You can access and rectify certain of your personal information by logging on to your account.

Please note that our site may be linked to other websites which may be accessed through our site. Serena Hart is not responsible for the data policies or security procedures or the contents of these linked websites.